Marc Soberano, Founder and Executive Director

Marc believes that innovative business models are needed to solve complex societal issues. His time spent at Ashoka working with established social enterprises reaffirmed these ideas and inspired him to contribute to the movement through the creation of Building Up.   

Marc is the only known graduate of the Richard Ivey School of Business to have canoed across Canada, and he intends to combine lessons learned from the classroom and life in the woods to lead this organization towards its vision.

Paul McCullough, Trades Program Manager

Paul is a second generation master plumber with over 10 years of experience in the plumbing industry. His experience ranges across large scale ICI construction, the service industry, and residential renovations. 

According to Paul, "When the opportunity comes along to be part of something that is this exciting and innovative, you say yes without hesitation. It is exciting to be able to inspire, educate, and encourage the next generation of tradespeople as they start the next chapter in their lives!" 

Brandon Hay, Training Manager

Brandon is a graduate of York University, with a Masters in Environmental Studies and an Environmental Business Certificate from the Schulich School of Business. He is a father of three boys, and the founder of the Black Daddies Club. 

Brandon is a strong believer in equitable and innovative approaches to his community work; he works with an intersectional lens around issues of marginalization. Most importantly, he brings 10 years of mobilizing, community based research, event planning, and leadership experience to this role. 

As the Training Manager, Brandon coordinates the Soft Skills and Essential Skills workshops for the trainees. He is also responsible for outreach, intake, case management, and coaching of all the participants that go through Building Up's pre-apprenticeship program. Finally, he works with employers to find places where graduates will find success after they have left Building Up. 

Board of Advisors

Simon Weisz, Chairman 

Simon has a passion for social entrepreneurship and believes that Building Up represents a significant opportunity to create social value in multiple ways. After working on a micro-finance project in Honduras in 2013, Simon developed a goal of drawing on his entrepreneurial background and education to effect change.

Simon graduated from the Richard Ivey School of Business and the University of Western Ontario Faculty of Law; and is currently an articling student at Stikeman Elliott LLP.  In addition to baseball and hiking, Simon enjoys marvelling at the flushing power of his 3 litre toilet.

Murtaza Shambhoora


A McGill graduate who met Marc while interning at Ashoka, Murtaza currently works at Salesforce Canada. His interest in social entrepreneurship arose while volunteering with Gawad Kalinga, a community development foundation in the Philippines.


Elisha Muskat

Elisha is the Executive Director of Ashoka Canada, the Canada arm of a global network of Social Entrepreneurs. She is drawn to the beautiful simplicity of the Building Up model, and helps connect Building Up to resources and networks in the social innovation field. 

You can usually spot Elisha on her bike on her way to brunch with her partner and young daughter. She is also very proud to have one of the first Building Up installed 3 litre toilets in her house. It works great. 

Adam Chambers

Adam is currently a director in the Corporate Strategy group at a large Canadian life insurance company. Last year, Adam served as the Director of Public Policy to Canada's Minister of Finance. Adam looks forward to using his public policy and legal backgrounds to support Building Up and its mission. He believes that Building Up provides a unique mechanism to train at risk or vulnerable populations while improving community infrastructure. 



Help Build Toronto

Word is spreading and the team is growing rapidly. Accountants, lawyers, designers, social workers, tradesman and experienced social entrepreneurs are all volunteering their time to drive this project forward. Get in touch if you would like to join the growing team.